Why Your Business Needs An Internet Marketing Strategy To Stay Ahead

There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies for your business, your website will not get traffic, you will not attract new clients and your business will fall behind your competition.

One of the stumbling blocks impeding most local businesses from implementing an internet marketing strategy is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.

Ask yourself a few questions:

• What are long-tailed keywords?

• What is keyword density?

• What is Web 2.0?

• How do you set up an autoresponder?

• How do you change the tags on your website?

• How do you create videos and audios for your website?

If you are like most business owners, you can’t answer these questions. That is absolutely normal. You have spent time focusing on other aspects of your business, ones that you do indeed master. But now you need to learn more! Finally, the time has come for the average local business owner to discover exactly what needs to be done in order to effectively put an online marketing plan in place for his or her business.

Business Has Changed.

Today, local business owners are in a hungry market. They need more work. They need to attract more clients. They need to adapt to the changing economy. However, the market is changing, or more specifically, how to reach that market is changing. Understanding the change and meeting the challenges of it are essential to survival of businesses.

In the recent past it was normal for a business to spend several thousands per year on directories like the Golden Pages / Yellow Pages. Now businesses find that this sort of advertising simply doesn’t work any more, it simply costs more than it brings in.

Today’s savvy business owner realises the Internet is the future. Worldwide, more than 2.6 billion searches for local businesses are performed online every month. This number grows by more than 50% each year. In fact, 80% of people search online before they make a purchase. They now prefer this type of search Golden Pages / Yellow Pages or the newspaper. Therefore business owners need to be online in an effective way, and have an effective internet marketing strategy to stay ahead.

Want to Save Some Money? Play Some Free Browser Games!

With many console games costing hundreds of dollars and game titles usually starting out at 40-80 dollars, a good alternative is to play any of the thousands of free online games. You can forgo the need to purchase a brand new HDTV and the latest audio equipment and simply use any modern computer with internet access to entertain yourself for hours.

Finding Good Quality Games

Often the best way to find the most entertaining games is word of mouth and often Google searches yield excellent search results. I find the best quality games are often found on games portals as they pre-screen their games for variety, quality and hold them to high standards.

Another option is bloggers that are often quite passionate about the newest and most entertaining games available so they are often a very useful resource when searching for new games to try out. There are thousands of these blogs available that are updated daily so I would recommend searching out one that appeals to you.

Game Portals

Online game portals have achieved broad success as a result of increased broadband connections among consumers but even dial-up modems are able to play many of these games due to the small file size of them. The increase of internet access speed also means that game developers are able to create higher quality games with better graphics and game play. Fans of all genre, type and flavor of game will be able to quickly find some entertaining ways to spend their time.

An example of an immensely popular browser-based game portal would be Miniclip which has upwards of 43 million unique visitors on their website per month. These larger portals often feature localization in multiple languages such as English, Korean, Italian, Chinese, Spanish, Polish, Portuguese and French.

Other very large and successful Game Portal sites would include Yahoo Games, Kongregate, Newgrounds and Armor Games. Millions of users every month visit these websites playing a variety of games ranging from chess to zombie games.

Variety is one of the most compelling features of these free portals so you will often find categories such as Action, Adventure, Girls, MMO, Racing and Multiplayer games. As well you can find entire game portals devoted solely to one type of category such as Racing Games or Dressup games for example.

Game Formats

The most popular format used for these games would be Adobe Flash Player. This format has become very well distributed across the desktop market resulting in market dominance. Adobe makes the claim that 98% of US web users have their software player installed. Also one of the best aspects of Flash is it is not specific to PC or Mac, but usable by both types of personal computer.

Other types of formats online browser games can include Html, Java, Shockwave, Unity and the newer Microsoft Silverlight format. Most new computers do not come pre-installed with the above game players so when you attempt to play a game without the appropriate software, it will often auto install the software for you.

Popularity

Numerous studies from research groups such as Deloitte & Touche have released reports detailing the surging popularity of online games. A five fold growth prediction was touted recently in one of their white papers. Developing nations such as China, India and Latin America are poised to introduce millions more of gamers which will drive the demand for even more games and games portals.

Summary

Browser games only require an internet connection and a web browser so why not give them a try, its one of the fastest growing game markets. They are fun, unique, often innovative and the best part they are all available at no cost at all.