Distracted Driving Is a Bigger Problem Than We Thought

The numbers do not lie: 37,150 people in the US died due to distracted driving in 2017. But, sadly that is not the worst part of the news. Researchers are finding that there is no single cause to preventing distracted driving.

This means that there is no direct route to a solution resulting in more and more deaths. Right now, the only thing proven to work is to spread awareness about distracted driving.

Another thing that experts are deciding to try is how to make smartphone connectivity to cars to take less attention. Almost every new car on the market makes it easy to connect your phone to your car.

You are able to stream music, map directions, and in some cases even order food, coffee, etc. This is taking many drivers’ attention away from the road, in drivers aged 17 to 22 spend at least 12% of their time behind the wheel messing with their smart phones. Any percentage of time on your phone behind the wheel is too much time directed away from the road.

Both Apple and Android have their own extensions for cars. At one point Apple demanded more of customers’ attention than the Android version when entering directions and getting from one place to another. But, when it came to texting Android was by far more of a distraction. However, both must make a change to reduce the threat of distracted driving.

With all of the new tech in cars, come inward facing cameras. Some people are not okay with that for privacy reasons which is understandable as to a degree, it is a basic right, in most peoples’ eyes. However, these cameras may help develop self-driving cars with the data it collects. Additionally, it may be our answer to solving the distracted driving epidemic.

The data the cameras collected from crashes and everyday driving habits can be analyzed by experts to determine how to make the new technology in vehicles less cognitively demanding or even develop an algorithm to prevent inappropriate use while the vehicle is in motion.

But, how much privacy are consumers really willing to give up? How much of their data are companies entitled to? Right now, there is not much regulation, but it is probably coming soon as new cars will soon all have this technology.

There must be some type of compromise because when this data is used appropriately, breakthroughs can happen. For example, a lot of the tracking built into these cars can prevent crimes. A lot of the data provided can solve the mystery of crashes, including distracted driving crashes and provoke ideas on how to prevent them. The results can save money on auto insurance, medical bills, and most importantly lives which are priceless.

7 Tips To Start Your Twitch Journey

On Twitch, you can stream your favorite retro games without any problem. If you are new to this platform, we suggest that you consider a few helpful tips before starting a channel. So, what are you waiting for? Read to know more.

1. Internet Speed

If you no Fiber connection, no problem. All you need is a 5Mbps ADSL connection that supports a minimum of 720p recording for a modem or router. As a new streamer, we suggest that you stream at 1800kbps, which is the bare minimum. Actually, the problem is that if you are not a Twitch Partner, you have to be in the list of top 10% Streamers.

2. Microphone

As far as streaming on Twitch goes, having a good microphone is a must. What you need is a good quality microphone that comes with noise cancellation. If you are looking for a wireless device, make sure that it won’t interfere with other wireless devices like your mouse or WiFi. Therefore, we suggest that you use a wired connection.

3. Webcam

Most people like streams with webcams. Actually, Twitch allows you to take a shot with an interval of a few seconds and show it as your stream thumbnail. So, the users will be most likely to click on your thumbnail and check out your stream. As a matter of fact, the thumbnail acts like a first impression and you know that the first impression is very important. So, investing in a good webcam is a great idea.

4. Overlay

If you don’t know, overlay refers to information that is sent to you for a glance. Some people opt for OBS, but you can also check out some paid alternatives like XSplit. You can create an Art Overly around the OBS, such as designing for the cam, donation alert and so on. However, make sure you take into account the DotA game resolution. With the right overlay, your scene will become more lively. They won’t be boring.

5. Games

You can’t compete with big streamers. Therefore, don’t think about popular games. Actually, for better rank on Twitch, you have to be among those who have the most viewers. In the beginning, you may want to give a go to a game that was released a long time ago. You can check out free games first.

6. Channel Moderation Bot.

You may have noticed that channels have moderation bots too. You may want to have them too. All you have to do is visit bot channels and then send an invitation to it. Once moded, it will start moderating your chat. Once you have sent an invitation, you should sign into your account. These mods will keep spams and unwanted links away from your channel.

7. Get A Team Mate.

Ideally, you may want to use Discord, not Skype. The reason is that it won’t consume a l of your system and bandwidth resources. The app is free to use. You can then talk to your teammate on Discord.

Why Your Business Needs Web Video Marketing

Build Your Brand

Plain and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.

Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.

Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!

What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.

Web Video is a Growing Mega-Trend

I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing?

-Over 2 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined)

-Every minute of the day, 24 hours of video content is uploaded to the platform.

-YouTube is also the fastest growing search engine currently ranked #2 in the world only behind Google.

-People go there to look for videos to answer their questions, show them how to do something, or review a product or business.

-YouTube has become more than just a place to park your videos. As a social network, it is a place to build an audience where people subscribe to your channel and come back to watch and learn more about what it is you have to offer.

-Videos are also part of Google’s search engine results which means increased visibility as well as becoming a powerful tool driving traffic back to your website, blog or the site of your choosing.

Engage Your Audience With Content That Provides Value

The first step in creating engaging content is to identify exactly who your audience is. Once you are clear on whom you are targeting, the idea is to create messages that resonate with this audience.

This is your chance to educate the consumer about your product or service focusing on the benefits that your product/service will bring. Keep in mind that consumers are generally looking to solve a problem or address a need while in the research phase prior to making a purchase decision. What you need to do is deliver the solution in order to gain their business.

Your web videos can brand you as an instant expert in your field if you can deliver a compelling message that adds value. By educating the consumer you can improve the quality of their lives. Not only does this include information about what you do, but simple tips or strategies that they can implement as well.

Once you gain a satisfied customer, an engaging and powerful content strategy is to capture a video testimonial that can be shared on your website, blog and/or social media site.

Testimonials are potent forms of social proof. 78% of consumers trust peer recommendations, so sharing your videos on sites such as Facebook and Twitter become the new “word of mouth.” Users of these sites seek and make recommendations for products and services and share their experiences with friends and followers.

Also, it is important to incorporate a call to action within the web video itself. Viewers need to be told what to do so that may mean visiting your website, picking up the phone to call you or even sharing the video with their friends on the social media sites.

In summary, your web videos can help get you found online, are the most dynamic forms of content that engage your audience and can also be shared in follow up campaigns such as e-mail keeping you fresh in the mind of the consumer.

Local Marketing Guru is a Philadelphia Internet Marketing firm that specializes in helping local businesses establish a complete web presence and dominate their niche online.