Why Your Business Needs an Online Marketing Strategy

Whether you own a local brick and mortar business or an online company, you’ll want to use the Internet to promote your products and services. The online community is a vast goldmine of potential consumers who log in each day to search for every good and service you could imagine. If you have a product or service, there’s a market for it online. Tapping into that world-wide reservoir of customers is a must if you want your business to not only succeed, but thrive. While word of mouth and certain offline advertising can be great revenue generators for your business, it is important that you implement an online marketing strategy and get it working for you and your business.

Just like any other task involved in the promotion of a business, you’ll need to come up with a solid, effective online marketing strategy, to ensure the best possible outcome – in this case, boosting your customer base, and therefore your business revenue. This doesn’t need to be rocket science, you just need to outline the steps you are going to take to promote your business online.

Promoting Your Business

The most important goal in an online marketing strategy is getting consumers to view your webpage; they can’t buy what they can’t see. This isn’t something that can be left to chance, as there are literally millions of websites online for customers to browse. You’ll need to find a way to direct these consumers to your website, via any number of effective tactics, such as search engines, email marketing, pay per click advertising, social media etc. That way, any time an online consumer is looking for something you provide, you’ll have a that much more of a chance of being their primary choice. Whatever your product or service, you want your business to be known as the market leader. The main factor to ensure in promoting your business is that you’re targeting the right market; if you sell antiques, don’t target a dog training market. While that is an extreme example, the principal still applies.

Where to Promote Your Business

There are many places where you can implement your online marketing strategy; from social media to local business directories, you’ll find that the sky is the limit. All that’s needed is finding the right market and you’re set.

Search Engine Optimisation (SEO)-One of the most common ways to get your site on the first page of major search engine results is through SEO. Find keywords that people are typing in online and target your website around these. Search Engine Optimisation is a very profitable strategy and should be used by most business owners.

Social Media – Social networking sites like Facebook, Twitter and Google+ offer extensive opportunities for online marketing. These sites have millions of members who visit their pages daily; having your business listed on here would guarantee consumer traffic to your website. Just remember though, social media is about engaging and not selling, so make sure that you build up a relationship with your potential market when you start using social media.

Advertisements – Banners are viewed daily across the web; find websites in your particular niche and place your ads within these pages. This is an under utilised tactic that can be very profitable for your business if you engage with the right audience.

Blogging – Blogging on a website like blogger.com is an extremely effective means of marketing your business, especially within niche related blogs. For instance, if you’re a cake baker and you write a daily blog describing a new type of cake you baked, or about a design you created, and show pictures within that site, not only are you going to generate a following of people wanting to learn how to do this themselves, you’ll gain a steady base of customers dying to have their next big day celebrated with a cake from you. Blogging not only establishes your name in the world of cakes, it can also provide you a following as a leader in your market.

Why Your Business Needs an Online Marketing Strategy

The above are just a few examples of where you can promote your website and what you can base your online marketing strategy around.

It doesn’t matter if you’ve been in the same location for 50 years; if you’re looking to generate greater exposure, and thereby greater revenue for your business, there is no better place to do so than online. And if you’re looking to market online, you’ll need to find an effective online marketing strategy to ensure your online success.

Remember, this doesn’t need to be complicated. Find out where your market is, and look to tap into a couple of these avenues. You don’t need to do every aspect of online marketing. Set a strategy where you are going to get the quickest return on investment. Remember to revisit your strategy every 3-6 months and adapt as necessary.

Online Gambling in Atlantic City

For better or for worse, online gambling is coming to New Jersey.

In late February, Chris Christie officially signed into law a bill that legalized internet gambling in Atlantic City.

Initially the bill was vetoed by the Governor because of issues surrounding transparency and taxes. Lawmakers adjusted the text and the amended bill passed by an overwhelming majority in the legislature and earned Christie’s seal of approval.

Here are the basics of the bill:

- Casinos located in Atlantic City will be able to apply for a license to offer online gambling. Only the twelve official Atlantic City casinos will be eligible for the license. No other organizations can offer internet gambling, and face stiff fines if they do. All facilities used for the operation of internet gambling must be located within city limits; only bets that are received by a server in Atlantic City will be legal.

- Players must be “physically present” in New Jersey to place wagers. In the future, New Jersey may develop agreements with other states where internet gambling is legal to permit out-of-state gambling. The casino’s equipment must verify players’ locations before accepting wagers.

- Any games available to play in the casinos can be played online. (For comparison, Nevada only allows poker.) As of now, sports betting will not be protected by this bill, although the state of New Jersey is trying to fight the federal statute barring the legalization of sports betting.

- The bill has all kinds of provisions to keep gambling addiction at bay, such as requiring the prominent display of the 1-800-GAMBLER hotline number, a way to set maximum bets and losses over a certain period of time, and tracking player losses to identify and limit users who may demonstrate addictive gambling behavior.

- Revenue from online gambling will carry a 15% tax. The Christie administration states that about $180 million in revenue for the state will be generated from this tax, but some analysts think this number is seriously overestimated.

The official regulations, which the bill required the Division of Gaming Enforcement to produce, were released on June 3, and are subject to a “public comment period” until August 2 before being finalized. These rules include details such as how a casino acquires the appropriate licenses and procedures for maintaining network security on gambling sites.

So, will online gambling actually benefit the state?

The Good

Revenues from Atlantic City casinos have been on the decline for the past seven years, and online gambling could be what saves the failing casinos. Since 2006, casino revenue has dropped from $5.2 billion to around $3 billion. Online gambling could be a $500 million to $1 billion industry in New Jersey, which may be enough to keep struggling casinos afloat and save jobs in Atlantic City. Further, even though estimates of tax revenue are all over the map, there is potential for online gambling to be a considerably valuable source of money for the state. The casinos will also have to pay a tax to the Casino Reinvestment Development Authority, which will provide further assistance to struggling casinos in Atlantic City.

For the player, low overhead costs mean better prizes and more opportunities to play. Casinos can incent players with free “chips” that have minimal costs for them but give players more opportunities to play and win. The convenience of gambling online allows players to play more with less travel.

BAD:

One of the goals of the bill is supposedly to attract more people to visit the brick-and-mortar casinos, but it is hard to say if online gambling will actually lead to this outcome. One could speculate it could even cause people to go to the casinos less (However, this seems unlikely; the social element and the free drinks are lost in online gambling. Also, research indicates that, at least with poker, internet gaming does not reduce casino gaming.) Advertising for the host casino will be allowed on the online gambling sites, which could possibly encourage people to visit the casino but could also be annoying for players.

Online gambling could be seriously devastating for people who have gambling addictions, or even cause people to develop them, raising financial and moral concerns. Even with all the preventative steps the bill requires, it will definitely be much harder to cut off compulsive gamblers if they can place bets anywhere with an internet connection.

Regardless, it is going to be a while before the casinos can actually kick off their online gambling offerings. The regulations need to be finalized and casinos need to apply for licensure and develop their gambling websites. This means the casinos will not be enjoying this new source of revenue during the 2013 summer season, which could be Atlantic City’s toughest season ever following recovery from Hurricane Sandy.

Planning For Emergency Financial Situations

Emergency financial situations can happen to anybody and any financial arrangement exercise is not ideal without planning for such occasions. The whole idea of having an emergency fund is to offer a cushion against any unexpected expense.

This will ensure it does not have any negative impact on your financial condition and does not rip off the whole financial security.

There are many circumstances which can cause a financial emergency such as a sudden illness, accident, medical emergencies, emergency house repairs, loss of a job, emergency car repairs and much more.

The major reason for having an emergency fund is very clear because when a person falls into an emergency financial situation, they will have to break their savings or make a compromise to get the needed money.

It’s not rare to find people who just take out their credit card and swipe it for hard cash. Opposing popular opinions, credit cards are the worst way to fund any financial emergency. The fastest way to get thousands of dollars its to get a car title loan it is not a long-term solution but a short-term solution.

In a circumstance where you’ve taken a cash advance with your credit card to get the needed money, the credit card company will charge you a cash advance fee with an interest rate. This is a very costly way to borrow and manage finances for emergency situations.

Therefore, what is the best amount that should be set aside as emergency money? There are diverse opinions on it. Some professional’s experts agree that a minimum of 3-6 months’ worth of monthly income should be set aside for an emergency situation. This amount can differ according to marital status, the size of family and lifestyle.

Everyone must reserve some extra cash in case of emergencies. But, the amount to reserve depends on your income and monthly expenses. The amount that is needed for your emergency fund is open to debate, the minimum amount should be sufficient to cover your expenses for daily living for at least 3 months. It’s also ideal to save for 6 months even though some financial advisers agree on a full year worth of cash.

These funds must be kept aside in an instrument, which is easily available when needed. It could be money in a bank account, hard cash, liquid funds or fixed deposits. This will ensure the fund is always accessible instantly or within a short period when it’s needed.

Where to Keep the Cash

Your situations and what can offer you peace of mind are the factors that can help you determine how cautious you want to be. Keep your emergency fund somewhere that is safe and accessible because you may be required to get the cash in a hurry when an emergency arises. The best option you’ve is to open a money market account or savings account. But, always examine their offer with regards to the interest rate, minimum balance, and other terms.